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MKA 1021 Fundamentals of Selling: Home

Professor C. Cunningham


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Selling: What it Means

When a good is exchanged for an agreed sum of money, it is said to have been sold. Selling includes all of the activities involved in making sales of goods and services to buyers. These activities include contacting potential customers, presenting and demonstrating products, taking orders for products, delivering products, and collecting payment.  Read More.

Sales Forecasts

The sales forecast is a prediction of a business's unit and dollars sales for some future period of time, up to several years or more. These forecasts are generally based primarily on recent sales trends, competitive developments, and economic trends in the industry, region, and/or nation in which the organization conducts business. Read More.