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MKA1021 Fundamentals of Selling: Home

Professor C. Cunningham

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Selling: What it Means

When a good is exchanged for an agreed sum of money, it is said to have been sold. Selling includes all of the activities involved in making sales of goods and services to buyers. These activities include contacting potential customers, presenting and demonstrating products, taking orders for products, delivering products, and collecting payment. Many activities are involved in selling a new textbook, for example, to a school district. The textbook publisher may send out information about the book, arrange meetings with curriculum directors at the school district, give presentations to demonstrate how the product will improve teaching and student learning, and answer questions about the textbook. If the buyer agrees to purchase the textbook, the seller then takes orders for the school district, makes sure that the books are delivered by a specified date, and ensures that payment for the books is received.  Read More.

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