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Books - General
The Global Impact of Social Media by
Call Number: HM1206 .G563 2012
Publication Date: 2011-11-04
Series: Current controversies
Celeb 2. 0 by
Publication Date: 2009-10-01
Series: New directions in media
Politics and Media by
Call Number: P95.8 .P6455 2012
Publication Date: 2012-04-27
Presents different viewpoints on the effects of the media on politics, discussing the types and extent of media bias, how the Internet has influenced political campaigns and increased accountability in government, and potential future impacts.
Web 2. 0 by
Call Number: TK5105.88817 .W417 2009
Publication Date: 2009-07-31
Series: Social issues firsthand
Social Networking by
Call Number: HM742 .S629 2011
Publication Date: 2011-02-01
Series: Reference shelf ; v. 83, no. 1
Doing Library Research with Your Mobile Device!
Homepage: Use the Learning Resources homepage to gain access to the Library Catalog (aka LINCCweb to search for books, e-books, audio-books, VHS and DVDs), Articles and Databases (to search for academic journals and articles), Subject Guides, and Ask-A-Librarian (for online librarian assistance).
No matter the device, the same steps apply while conducting your research online. To access the Learning Resources page via your mobile device, simple type the following address in your address bar: https://www.mdc.edu/librarymobi/.
Books - Business & Marketing
Facebook Marketing by
Call Number: HF5415.1265 .H656 2009
Publication Date: 2008-08-28
Brand Media Strategy by
Call Number: HF5415.1255 .Y68 2010
Publication Date: 2010-12-21
Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results.
Call Number: HF5415.1265 .S65 2010
Publication Date: 2010-03-08
The Social Media Bible by
Call Number: HF5415.1265 .S24 2010
Publication Date: 2010-09-28
Listen First! by
Call Number: HF5415.1265 .R37 2011
Publication Date: 2011-04-12
The author explains the state of the art in social media listening, selecting cases based on solid research that stand up to careful scrutiny and whose methods supported doing excellent listening work.
30 Days to Social Media Success by
Call Number: HF5415.1265 .M329 2010
Publication Date: 2010-01-01
This book makes is easy to tap into the power of today's hottest social media sites to get global impact out of press releases, articles, blog posts, and book reviews; increase your personal and corporate visibility as the go-to expert in your industry; build relationships with clients and connect with ideal prospects; network around the world and around the clock with people who need what you have to offer.
Social Marketology by
Call Number: HF5415.1265 .D73 2012
Publication Date: 2012-05-25
How to Search for Books & eBooks
- Go to https://www.mdc.edu
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Write down the "call number" (e.g. JK1021. C565 2008) for the book, to find it in the library. Or for an eBook, click "View Online" and log in with your Borrower ID ( student ID number) and PIN (last four digits of student ID number).