Water Clock Project: Behavior Modification

Americans all shop, but beyond basic food and shelter, why do Americans buy? In this video clip, see interviews with scientists investigating the power of the shopping instinct. In L.A., neuroscientists are discovering what TV advertising does to the brain.

In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers.

This video divides its time between California, with an eco-friendly hotel (Hospitality and Tourism Cluster) and a sustainable information and communication technology consultancy (Information Technology Cluster), and the East Coast, with a firm that invests in green business development (Finance Cluster) and a manufacturer of chemical-free eco-friendly cleaning products (Business Management and Administration Cluster).

Numerous studies have employed the theory of planned behavior (TPB) to understand customers' behaviors in various fields, but none has tested and extended the theory to explain customers' decision formation to pay comparable regular-hotel prices for a green hotel.

As the public is increasingly concerned about environmental issues, green management is rapidly becoming a strategic tool that can enhance a hotel's competitive advantage. This study explores how to develop the image and branding of a green hotel using the concepts of cognitive, affective and overall images.

Examines differences among ecologically-concerned and non-ecologically-concerned consumers with respect to their personal and social characteristics, and their perceptions of the marketing of green products. Attitudes and personality traits; Asian consumers personal and social characteristics; Marketing mix variables...

The theory of planned behaviour (TPB; Ajzen, 1991) has been used extensively to predict social and health behaviours. However, a critical test of the TPB is whether interventions that increased scores on the theory's predictors would engender behaviour change.

Reviews related literature on attitude theory and research published between 1996 and 1999 covering the conceptualization of attitude, attitude formation and activation, attitude structure and function and attitude-behavior relation.

Building on the theory of planned behaviour (TPB), we develop a new model of purposive behaviour which suggests that desires are the proximal causes of intentions, and the traditional antecedents in the TPB work through desires. In addition, perceived consequences of goal achievement and goal failure are modelled as anticipated emotions, which also function as determinants of desires.