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GEB1011 Professor Porges-West: Marketing Handbooks

GEB1011

Marketing Handbooks

Richard K. Miller & Associates (RKMA) publishes business reference handbooks focused on marketing and the consumer marketplace.
Each handbook includes market assessments and forecasts, sector trends, profiles of market leaders, and statistics. In addition to in-depth analyses, the handbooks include links to hundreds of websites for additional information.  

Marketing handbooks are available as a PDF via the Library catalog. Click on the links below to access the electronic format.

RKMA

RKMA Handbook Covers