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GEB1011 Professor Porges-West: Amazon

GEB1011 Amazon

Company Overview

Amazon logo was founded by Jeff Bezos in 1994 and began with selling books online. Since then, Amazon has diversified greatly and is currently employs over 550,000 people, and made over $177 billion in sales last year.

Hoovers, Inc. (2018)., Inc. Retrieved August 24, 2018 from Hoover's database.


Time period Key developments at Amazon

Amazon starts off as an online bookstore selling books, primarily competing with local booksellers and Barnes & Noble. It IPOs in 1997.

1998–2004 Amazon starts to expand its services beyond books. It also starts offering convenience services, such as Free Super Savers Shipping.
2005–2011 Amazon moves into the cloud computing area with Amazon AWS, as well as the crowdsourcing area with Amazon Mechanical Turk. By being an early player, it eventually dominates the cloud computing scene, allowing it to control much of the physical infrastructure of the Internet.[1] Amazon also offers the Amazon Kindle for people to purchase their books as eBooks, and by 2010, more people buy ebooks than physical books off of Amazon.

Amazon starts offering streaming services like Amazon Music and Amazon Video. By 2015, its market capitalization surpasses that of Walmart.

2016 Amazon Prime Air (Amazon's drone-based delivery system) makes its first delivery in Cambridge in the United Kingdom. The successful delivery is announced a week later, on December 14, along with video.
2017 Amazon acquires Whole Foods for $13.7 billion, a high end grocery store located throughout the United StatesUnited Kingdom, and Canada.
2017 Amazon began search for Amazon HQ2, a second company headquarters to house up to 50,000 employees.[
2018 Amazon narrows down the choices of its second headquarters location to 20 places.[125]
2018 After widespread criticism, Amazon raises its minimum wage for all U.S. and U.K. employees to $15 an hour, including Whole Foods and seasonal employees, beginning November 1, 2018.
2018 Amazon CEO announces that the new headquarters HQ2 will be split between New York City and Northern Virginia.
2019 Amazon cancels plans to open new HQ2 in New York City after massive backlash from local politicians and community members. Plans in Northern Virginia remain unchanged.

From: Timeline of Wikipedia article

Amazon - HQ2

Amazon is currently looking for a second headquarters, which will be located somewhere in North America. This has lead to many cities courting Amazon as this new headquarters location will include up to 50,000 new jobs, and will exceed $5 billion in construction, which, in addition to other indirect factors, will benefit the economy of the new location as well.

Amazon HQ2 Map

Amazon announces candidate cities for HQ2. (2018). Retrieved from

Working at Amazon

Amazon employs over 156,000 people, and continues to grow. For more information on working at Amazon, check out their website

Amazon Stock Price


Stock Price






$3,111.89, Inc. Common Stock Historical Stock Prices. (2020). Retrieved from

Amazon Stock Chart (6 mos)

Link to Amazon stocks from NASDAQ, Inc. Interactive Stock Chart. (2020). Retrieved from

SWOT Analysis

SWOT Analysis, Inc. SWOT Analysis. (2020)., Inc. SWOT Analysis, 1-8.

Infographic of Amazon statistics