ENT 2201: Introduction to Lean Start-Up
The student will learn how successful start-ups find a repeatable, scalable business model that creates value for themselves and customers. In this experientially driven course, student teams develop, validate and refine a business model by creating a hypothesis, designing products/services, testing the hypotheses, and reflecting on what has been learned. Prerequisite: GEB2112
Competency 1: The student will understand business models, demonstrating this knowledge.
Competency 2: The student will understand the concepts of value proposition and customer segments.
Competency 3: The student will describe and demonstrate an understanding of the concepts of distribution channels and revenue streams.
Competency 4: The student will be able to demonstrate knowledge of the concept of partners.
Competency 5: : The student will demonstrate an understanding of key activities and resources to execute a business mode.
Competency 6: The student will demonstrate knowledge of the need to set metrics.
Competency 7: The student will demonstrate an understanding of the impact of costs on the viability of a business.
Competency 8: The student will demonstrate knowledge of how to communicate a business model idea.
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