Good Company by Laurie Bassi; Ed Frauenheim; Dan McMurrer; Larry Costello (As told to)
Call Number: HF5387 .G656 2011
Publication Date: 2011-09-06
We are fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "corporate social responsibility." In this book the author, a noted economist and human capital expert, together with a multidisciplinary team, show that we have entered a new era in which good corporate behavior is no longer optional, it is the new imperative for success, and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts. As a result of a convergence of social, economic, and political forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer, the arrival of civic minded Millennials, and the rapid expansion of the green market, we are in a new era, which they dub 'the Worthiness Era.'