Sustainability: Green Business

"Forget everything you think you know about global warming. The really inconvenient truth is that it's not about carbon--it's about capitalism. The convenient truth is that we can seize this existential crisis to transform our failed economic system and build something radically better. In her most provocative book yet, Naomi Klein tackles the most profound threat humanity has ever faced: the war our economic model is waging against life on earth. Klein exposes the myths that are clouding the climate debate. We have been told the market will save us, when in fact the addiction to profit and growth is digging us in deeper every day. We have been told it's impossible to get off fossil fuels, when in fact we know exactly how to do it--it just requires breaking every rule in the "free market" playbook: reining in corporate power, rebuilding local economies, and reclaiming our democracies. We have also been told that humanity is too greedy and selfish to rise to this challenge. In fact, all around the world, the fight for the next economy and against reckless extraction is already succeeding in ways both surprising and inspiring.

Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image

We are fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "corporate social responsibility." In this book the author, a noted economist and human capital expert, together with a multidisciplinary team, show that we have entered a new era in which good corporate behavior is no longer optional, it is the new imperative for success, and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts. As a result of a convergence of social, economic, and political forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer, the arrival of civic minded Millennials, and the rapid expansion of the green market, we are in a new era, which they dub 'the Worthiness Era.'

Driving forces and challenges that organizations face -- Formulate green strategy to complement traditional strategy -- Green strategy supports operational improvements -- Make green strategy actionable with a proven approach -- Transformation methods and green sigma -- Applying green sigma to optimize carbon emissions -- Instrumenting the planet for an intelligent, sustainable world -- Technology that supports instrumenting the planet -- Business considerations for technology solutions -- Critical trends shaping the future.

Business enterprises -- Environmental aspects; Management -- Environmental aspects; Green products

A teasing irony -- The death of birth -- The creation of waste -- Parking lots and potato heads -- Pigou's solution -- The size thing -- When an ethic is not an ethic -- Restoring the guardian -- Pink salmon and green fees -- The inestimable gift of a future.

Green investing : it's all about the green--money -- Due diligence : do your homework -- The big dogs : the Fortune 500 companies -- Biofuels : a long, slow bridge to nowhere? -- Solar : cloudy days ahead or a ray of hope? -- Wind power : the best of times, the worst of times -- The "alternative" alternative energies : geothermal energy, fuel cells, wave power, and clean coal -- The cleanest form of energy : energy efficiency or using less in the first place -- Tracking cleantech and creating your own cleantech mutual fund -- Conclusion.

McDonald's promises to use only beef, coffee, fish, chicken, and cooking oil obtained from sustainable sources. Coca-Cola promises to achieve water neutrality. Unilever seeks to achieve 100 percent sustainable agricultural sourcing by 2020. Walmart has pledged to become carbon neutral. Big-brand companies seem to be making commitments that go beyond the usual'greenwashing'efforts undertaken largely for public-relations purposes. In Eco-Business, Peter Dauvergne and Jane Lister examine this new corporate embrace of sustainability, its actual accomplishments, and the consequences for the environment. For many leading-brand companies, these corporate sustainability efforts go deep, reorienting central operations and extending through global supply chains. Yet, as Dauvergne and Lister point out, these companies are doing this not for the good of the planet but for their own profits and market share in a volatile, globalized economy. They are using sustainability as a business tool.

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to “sell the earth”—instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits—the new rules—is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach.

Sustainable development--International cooperation
Conservation of natural resources--International cooperation
Natural resources--International cooperation

Go Green While Making Green You already know why your company should go green. This comprehensive guide tells you how to do it profitably. It details every step of the process—from getting employee buy-in and conducting a current sustainability audit to developing a plan of action and measuring progress. Nuts-and-bolts guidance helps you make continuous, cost-effective improvements and shift the prevailing business culture by infusing green practices into your organization's very DNA. Through illustrative examples from a wide variety of industries, this book shows how to: • Design sustainable products • Green your facilities • Find green vendors • Use renewable energy • Reduce harmful emissions • Recycle waste products, and more The emphasis is on practicality—stand-alone chapters you can read when you need them and tools you can use to implement change in any area of your organization. enough

Bill Streever has worked in almost every camp involved with the environment. He is a scientist who has worked in both public and private sectors. He brings that wide experience and the perspective of many others like him to Green Seduction: Money, Business, and the Environment. Thirty-five years ago, polluted rivers burned, cities and farms dumped raw sewage into aquifers, highway and dam construction proceeded with little thought to environmental impact, and carcinogens and acids billowed from smokestacks. Today much has changed. Government jobs and university training programs exist in envi.

Business is coming under increasing pressure from government, customers and campaigning groups to improve its environmental performance. Soaring utility and compliance costs are hitting companies where it hurts - on their bottom line. But there is another way of looking at the green agenda - as an opportunity rather than a threat. Written by renowned green business expert Gareth Kane, this practical'how-to'guide contains everything you need to know about making your business green and increasing profits. Key features include:'The Three Secrets of Green Business Success.'Preparing To Go Green - change management, indicators, communication and marketing.